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Monitoring conversation on Twitter

March 10, 2009

I wrote earlier about UniSA using Twitter and I mentioned it’s also possible – to a certain extent – to monitor what people are saying on Twitter. This can provide valuable insight to us, or any, organisation about what we’re doing well, or not.

So how can you monitor what people are saying on Twitter?

If you go the web address – http://search.twitter.com/ and enter a search term – eg UniSA into the search box and click the Search button, you’ll see everyone’s who’s used the term ‘UniSA’ in their tweet.

The only trouble with using UniSA as a search term is that the University of South Africa uses this acronym too and wading through results can be a bit time-consuming (hint – clicking through to the person’s Twitter page might inform you as to their location).  A search using the term University of South Australia yields results mainly from the media.

It may be that Twitter takeup is more predominant in South Africa than South Australia and we’ll catch up here soon and therefore have more to monitor.

It is also possible to subscribe via RSS to the search results so they show up in your feed reader to save you remembering to have a look in Twitter search whenever you remember to do it.

 Note that, unlike Facebook, it is possible to view Twitter pages without having an account or being a friend.

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From → Twitter

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