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Foursquare

June 9, 2010

Foursquare

Nearly three years ago I went to the Web Directions conference in Sydney. It’s a great conference by the way. My main take out from it was that mobile was where it was at and where it was going. It’s taken me nearly three years to really see this and one of the great uses of a web-based mobile device is location-based services with applications like Foursquare.

Foursquare is, ‘… all about helping you find new ways to explore the city. We’ll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people.’

Now, how can a University use FourSquare? I haven’t heard of any Australian universities using it yet but we seem to be a bit slower on the uptake of these things than our counterparts in the US. UNC Charlotte has been  using it to promote its campus. The main motivation is for them to connect with students and be there with them in new media anbd Foursquare is an ideal platform to interact with students. College students are pertty much known to not particip0ate in social media outside of Facebook but UNC Charlotte is hoping that Foursquare will be a natural extension for students from using Facebook on their mobile phone as it’s an ideal way to find out where their friends are. Read more about it from Jason Keath here.

Harvard University also started using Foursquare earlier in the year to help students explore their campus and surrounding places of interest.

I’m still to experiment more with Foursquare, but in the meantime, UniSA is on Foursquare.

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